Stop Selling Like It’s 2005.
Build a Modern Mortgage Business That Attracts, Connects, and Converts.
The Old Model Is Wearing You Down
Most mortgage industry leaders and coaches still teach the same approach they did 10–20 years ago: cold call more agents, follow a script, and outwork everyone else.
When the market slows, they tell you to go “back to basics”—but those basics often mean outdated tactics that keep you stuck in a never-ending grind. You end up repeating the same cycle: chase, close, repeat. It’s a short-term fix, not a long-term business.
Yes, cold calling can still work—but it often comes at the cost of your energy, time, and long-term growth. It’s a high-effort, low-connection approach that relies on grinding harder, not building smarter. And in today’s shrinking, highly competitive market, that’s a fast path to burnout.
So why do they keep pushing outdated tactics—and dismiss modern ones as gimmicks?
Because many of them haven’t adapted themselves. They are so ingrained in direct selling that they truly don’t understand the principles of marketing, branding, and positioning that make direct selling better. They’re uncomfortable with change, unfamiliar with new tools, and stuck teaching what used to work—because it’s all they know.
Meanwhile, the way people communicate has changed. Agents and clients—especially Millennials and Gen Z—build trust differently. They want to see who you are, not just hear a pitch. That’s why old-school tactics feel like running uphill while your competition scrolls right past you.
Evolve the Basics
You don’t need to abandon the basics. But you do need to modernize them—before you burn out, get passed over, or fall behind.
At KM Performance Coaching, we believe there’s a smarter way. We still make direct contact with referral partners, but with a modern strategy that warms them up first—using digital positioning, content, and social outreach. This approach makes the connection less awkward, increases conversion, and builds long-term relationships with higher retention.
We also add the systems and structure needed to scale your efforts, ensuring that your outreach is not just effective, but sustainable and efficient.
Our Modern Loan Officer Framework helps you grow with less burnout, better systems, and stronger relationships.
“In today’s market—shaped by technology, new generations, and rising expectations—it’s almost insulting to be told to rely on the same basic strategies from 20 years ago. Even worse? Being told to just do more of them. That cycle of grinding might feel productive, but it’s outdated and unsustainable. You either evolve with innovation and lead… or you get left behind.” —Khai McBride
Adapt with Intention
To succeed in today’s mortgage industry, you can’t just work harder—you have to work smarter and more strategically. That means:
Meeting people where communication has moved.
Text, DM, short-form video, and content now outperform cold calls. Adapting doesn’t mean replacing—it means updating your approach to match the way people build relationships today.
Earning attention through connection, not interruption.
Agents and clients respond to value, not volume. You must show up where they are—and earn trust before asking for time.
Casting a wider net with better positioning.
With fewer transactions in the market, you can’t rely on one source. You need a strategy that expands your visibility while making you the clear, trusted choice.
Reinforcing old-school fundamentals that actually drive business.
Increasing conversion, pulling more from your database, gaining consistent referrals, and meeting new referral sources still works—but only if you have a system to sustain and scale it. Most skip this step and go back to direct selling. We don’t.
A Proven Framework for Modern Mortgage Growth without Cold Calling
This isn’t just coaching—it’s a complete system for building a sustainable, referral-based business in today’s market.
We give you the structure, tools, and support to grow without cold calling, burnout, or guesswork. The Modern Loan Officer Framework is built on six essential pillars:
1. Breakthrough Performance Habits - Success starts with developing the mindset, consistency, and execution strategies needed to create real momentum. Break through barriers, habits, and limiting beliefs to perform at your highest potential, creating lasting growth.
2. Modern Leader Positioning - Position yourself as an authority in your field by leveraging modern marketing strategies and digital tools. This strategy helps you attract the right clients and referral partners, rather than chasing them, by building an authentic online presence that fosters trust and credibility with today’s generation of agents and clients.
3. Magic Tracking System - A priority method for tracking your activity that ensures steady, predictable production. By avoiding the peaks and valleys caused by inconsistent lead flow, this system helps you maintain a full pipeline and create sustained growth. Consistent tracking is the key to scaling your business and maintaining steady progress, turning fluctuations into reliable, long-term success.
4. The Level Up Process - Exceptional service builds trust and loyalty throughout the transaction, extending beyond the closing table. By impressing all parties involved—buyers, sellers, agents, title, and escrow—you create high-integrity relationships with agents, financial professionals, and other referral partners, strengthening your brand and business.
5.Realtor Conversion Playbook A strategic system designed to convert any realtor relationship—whether initiated through warm or cold outreach—into a reliable, referral-based partnership. By focusing on building personal connections and demonstrating consistent business value over time, this playbook ensures that your relationships evolve into long-term, mutually beneficial business opportunities.
6. Leaky Bucket Plug - A method to maximize pull-through on past clients and old leads. This process ensures you reconnect with dormant opportunities, turning previous clients and old leads into a steady stream of business by maintaining engagement and nurturing relationships over time.
The KM Performance Coaching Path:
We don’t just teach strategies—we walk you through the transformation of becoming a modern, high-performing loan officer.
Shift - Before you can grow, you must evolve. This stage is about shifting your mindset, adopting new habits, and evolving your approach to business. It’s the foundation for success, where you embrace modern strategies, shift away from outdated methods, and build the routines that will support sustainable growth.
Grow - Growth is about full implementation. Once you’ve shifted your mindset and routines, it’s time to apply advanced strategies to deepen your impact. In this stage, you fully integrate new systems, refine your processes, and engage in strategic thinking to take your business further.
Scale - Scaling is about accelerating your growth with efficiency. This stage focuses on creating massive growth through the implementation of systems, building a strong team, and maintaining accountability to ensure that your success is not just bigger—but more efficient, predictable, and sustainable.
Who This Is For
Whether you’re just gaining traction or already producing consistently, the Modern Loan Officer Framework is built to help you grow—strategically, sustainably, and with confidence.
This is for loan officers who:
Want to stop cold calling and build lasting referral relationships
Are ready to shift into a modern, connection-first approach
Want to expand beyond agents—into financial pros, clients, and beyond
Are committed to executing at their potential, not just learning
Crave growth that’s scalable, trackable, and doesn’t lead to burnout
With multiple coaching levels available, you can choose the path that aligns with your goals and commitment.
Start with the Academy. Upgrade as You Grow.
The Modern Loan Officer Framework is the foundation of our coaching—designed to help you build a consistent, scalable business with modern strategies and repeatable habits. Inside the Academy, we guide you to implement the full framework at a basic, repeatable level so you can start generating results without overwhelm or guesswork.
As your goals evolve, you can upgrade your coaching experience across three levels of support:
Academy (Shift) - Learn to implement the Modern Loan Officer Framework at a foundational level with consistency and structure. Academy includes weekly live training, full access to our 200+ hour training vault, and peer support through our interactive community boards to keep you focused and accountable.
Mastermind (Grow) - Go deeper with small-group mastermind coaching where you’ll collaborate, discuss advanced strategies, and get audited on your work. This level is designed to help you apply the framework at a higher level, with sharper execution, expanded thinking, and continued growth.
Privates (Scale) - Get personal attention with two monthly 1:1 coaching sessions—tailored to whatever you need most. Whether it’s building your team, refining your leadership, improving systems, scaling your time, or being held to a higher level of accountability and breakthrough, this level gives you focused support to accelerate your growth with precision and purpose.
Hear What Modern Loan Officers Are Saying
Real growth. Real transformation. Real results.
Here’s what happens when you ditch outdated tactics and build your business with a smarter, relationship-first system.
Frequently Asked Questions
Do I need a certain production level to join?
No. Whether you’re early in your career or managing a strong pipeline, our coaching meets you where you are. From newer LOs building consistency to seasoned pros ready to scale, the structure and support flex to match your goals.
How is this different from other mortgage loan officer coaching programs?
Most coaching pushes cold calling, scripts, and more hustle. We don’t. We give you a modern, proven system—built on strategy, positioning, and performance habits—that helps you grow your business without burning out.
What if I’ve already worked with a coach before?
Many of our members have. If past coaching gave you hype without structure—or just told you to work harder—this will feel completely different. We focus on implementation, systems, and sustainable progress.
Is the Academy a lower-quality version of the other coaching levels?
Not at all. Each level is designed for where you are in your journey. Academy gives you the full framework and tools to create results at a foundational level. As you grow, the next tiers provide deeper collaboration and personalized support—but every level is built to drive high-quality outcomes.
Interested in Joining?
If you’re interested in joining one of our coaching programs, we’d love to connect.
The fastest way to reach us is by sending a message on Instagram @modernmortgagecoach. We’ll typically respond within minutes. We use Instagram DM to reduce spam and make sure it’s a great fit before either of us invest time on a call.
Have questions you’d like to chat on a Zoom?
Or if you’re ready to get started, you can sign up directly for one of our coaching programs by clicking the buttons below:
Online Community
Join our MLO Performance community and connect with other top-performing loan officers in a supportive and serious environment while getting access to exclusive coaching courses and challenges to boost your skills and career.