Meet the Team

  • Khai McBride, CEO/Head Coach

    Mortgage coach with over 14 years of experience helping loan officers grow their business and scale their volume through technology and strategic coaching. As a former top-producing loan officer and branch manager, Khai empowers professionals to achieve sustainable success in a competitive market.

  • Robert Mahaffey, Master Coach

    Mortgage broker with over 20 years of industry experience and the President of 3rd Street Financial Corp. For the past five years, he has served as a head coach, mentoring loan originators and branch managers to excel through strong relationships and value-driven strategies.

  • Keith Goeringer, Technology Coach

    Mortgage expert with over 20 years of experience and serves as the technology coach for KM Performance Coaching. As the owner of KeithGo Lending Team, he has closed over $310 million in loans, focusing on streamlining processes and delivering a smooth, drama-free mortgage experience.

  • Deborah Byrd, Social Media Coach

    Social media expert specializing in the mortgage industry and serves as the social media coach for KM Performance Coaching. As the CEO of Plug and Play SM, she helps loan officers grow their brands and influence through impactful and educational social media strategies tailored to their needs.

  • Lindsey Lundberg, Operations Manager

    Operations manager for KM Performance Coaching, overseeing key functions such as onboarding, billing, client management, and events. Her leadership ensures that the company’s operations run smoothly, providing essential support for both clients and the internal team.